28 Jan '13, 11pm

Attending Marina Bay Sands’ Epicurean Market

Attending Marina Bay Sands’ Epicurean Market

Epicurean Market ran for 3 days, from 25-27 January. Aside from the participating “celebrity chefs” that were advertised on billboards and banners throughout the city, I had no idea what to expect. And I certainly didn’t expect what Epicurean Market actually was. Held in one of MBS’ convention halls, most of this “festival” looked and felt like a poorly executed and cheaply produced trade show. A sparse number of not very exciting booths were strewn about a vast hall, with far too much empty space between exhibitor areas. As Epicurean Market was targeted at consumers, I felt that using a trade show model just didn’t work. There was no excitement, no buzz, no real foodie vibe throughout most of this show (and I’ll use the word “show” from now on because, well, really, that’s what this was — it definitely wasn’t a festival).

Full article: http://chubbyhubby.net/trends/marina-bay-sands-epicurean-...

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