01 Feb '13, 2am

Tong Heng Confectionary: Runaway King of Egg Tarts: When you talk about egg tarts in Singapore, most people will...

Tong Heng Confectionary: Runaway King of Egg Tarts: When you talk about egg tarts in Singapore, most people will...

When you talk about egg tarts in Singapore, most people will point you to Tong Heng Confectionery for their iconic pastry. In our recent facebook survey, it comfortably garnered 47 out of 90 votes which is quite a feat considering the next runner up only had less than 10 votes! I think Tong Heng's popularity is a combination of their long history in the business as well as the character of their uniquely shaped egg tarts which appeal to a lot of people on the subconscious level. I say subconscious because although a lot of people like the egg tarts, it is not easy to say just why it is so appealing. Is it the shape? The texture? The taste? Or is it simply nostalgia as it is something you grew up eating? To find out, I met up with Wai Keong, a fourth generation family member of the shop who also happens to be one of my makan kakis. Tong Heng Confectionery is one of the olde...

Full article: http://ieatishootipost.sg/2013/02/tong-heng-confectionary...

Tweets

Tong Heng Confectionary: Runaway King of Egg Ta...

flavoursofmexico.net 02 Feb '13, 11am

When you talk about egg tarts in Singapore, most people will point you to Tong Heng Confectionery for their iconic pastry....

Singapore Stories: Century Egg Salad

Singapore Stories: Century Egg Salad

seriouseats.com 31 Jan '13, 7pm

Delish. [Photograph: Yvonne Ruperti] When I was little, my mom used to talk about her Chinese high school friend, Betty, w...

Sitting half awake in bed staring at... a large photo of @joycethefairy 's TOES. Hmm.

Sitting half awake in bed staring at... a large...

kinkybluefairy.net 08 Feb '13, 10am

My hairstylist Alex advised me weeks ago to book my appointment at The Met cos the pre-CNY rush is always mad. I love how ...

[NEW CNY POST] Prima Deli's Pineapple Tarts #sgfood #sgblog #sgfoodblog #sgfoodreview

[NEW CNY POST] Prima Deli's Pineapple Tarts #sg...

aimakan.wordpress.com 30 Jan '13, 11pm

Buttery, flaky pastry crust wrapped over a teeny ball of pineapple tart jam. I love that every bite was puny, moist and no...

Pedal in your sneakers with Egg Beater Transforming Pub Pedals: While convenient, many riders do not have the lu...

Pedal in your sneakers with Egg Beater Transfor...

bikerumor.com 30 Jan '13, 9pm

While convenient, many riders do not have the luxury of having multiple bikes, whether for lack of storage, funds, or desi...

Arriva has announced the shortlist for Midlands King of the Road! Now we need your help to crown the winner

Arriva has announced the shortlist for Midlands...

arrivabus.co.uk 01 Feb '13, 3pm

Vote for your King of the Road In 2012, we asked our customers to vote for drivers who make a difference to their journey ...

Singapore City

groupon.sg 31 Jan '13, 11pm