21 Jul '11, 3pm

#sgfoodreview Ben & Jerry's - Milk Us A Flavor Name

#sgfoodreview Ben & Jerry's - Milk Us A Flavor Name

Ben & Jerry's has launched a new flavour and this time round, it came nameless. From 18 July 2011 onwards, Singaporeans get to name this latest flavour via Twitter and before we continue with the details of the naming campaign, here is a short description of what it is. Vanilla ice-cream packed with generous slabs of chocolate-coated toffee crunch, might be sweet to some but this flavour earns a thumbs-up from Yuan and my family. The toffee crunch resembles to eating caramelized popcorn and as usual, one can expect huge chunks of these in the ice-cream. Starting from 18 July 2011, this flavour will be available at all Ben & Jerry's scoop shops. At the same time, the naming campaign starts on Twitter. It is very simple to participate. All you need to do is swing by any Ben and Jerry's Scoop Shop, sample the flavour and tweet a name using the hashtag #benjerryflavor. To qual...

Full article: http://www.sgdessert.com/2011/07/ben-jerrys-milk-us-flavo...

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