28 Oct '13, 8am

Local tastes tempt China diners away from Golden Arches

Local tastes tempt China diners away from Golden Arches

SHANGHAI - Bearing rice burgers and lotus roots, an army of Chinese fast food firms is cooking up a challenge to McDonald's Corp and Yum Brands Inc, tempting cost-conscious diners with healthy, homegrown fare and causing a drag on growth for the US chains in the country's US$174 billion (S$215 billion) fast food market. McDonald's said last week it was thinking of slowing expansion in China as diners are tempted by local rivals. KFC-parent Yum warned this month economic weakness in China would drag on a recovery in sales dented by a food safety scare at the end of last year. Meanwhile, local firms such as chicken chain Dicos, Country Style Cooking, and Kung Fu Catering have been nibbling away at the dominance of their US rivals. "I'm a bit sick of Western fast food. There's too much oil, and you hear things like chickens having six legs," said student Tang Mei, 25, as she ...

Full article: http://www.soshiok.com/content/local-tastes-tempt-china-d...

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