29 Nov '13, 2am

Aji Ichi: Best Beef Donburi for under $8: Beef Don $7.50 My friend Aston of Aston Specialties really underst...

My friend Aston of Aston Specialties really understands the heart of Singaporeans. Singaporeans are Kiasu (afraid to lose out) and a natural manifestation of this trait is that whenever we buy anything, we want it "Cheap and Good". Nothing is worse that buying an item at what is thought to be a good price and then finding out that your friend managed to buy it cheaper! Aston has exploited this Singaporean trait when he opened his first Astons Specialties along East Coast Road. By providing good quality steaks at affordable prices, he has managed to build a household brand name within a few years and will soon be expanding beyond our shores into Indonesia and China. He is now trying to do the same for Japanese food. Aji Ichi has been around for a few months now and I have been tracking its progress. Aston has had some experience with Japanese cuisine when he opened the now ...

Full article: http://ieatishootipost.sg/2013/11/aji-ichi-best-beef-donb...

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Aji Ichi: Best Beef Donburi for under $8

ieatishootipost.sg 29 Nov '13, 2am

My friend Aston of Aston Specialties really understands the heart of Singaporeans. Singaporeans are Kiasu (afraid to lose ...

Aji Ichi: Best Beef Donburi for under $8

ieatishootipost.sg 29 Nov '13, 2am

My friend Aston of Aston Specialties really understands the heart of Singaporeans. Singaporeans are Kiasu (afraid to lose ...

Aji Ichi: Best Beef Donburi for under $8

ieatishootipost.sg 29 Nov '13, 2am

My friend Aston of Aston Specialties really understands the heart of Singaporeans. Singaporeans are Kiasu (afraid to lose ...

Aji Ichi: Best Beef Donburi for under $8

ieatishootipost.sg 29 Nov '13, 2am

My friend Aston of Aston Specialties really understands the heart of Singaporeans. Singaporeans are Kiasu (afraid to lose ...

Aji Ichi: Best Beef Donburi for under $8

ieatishootipost.sg 29 Nov '13, 2am

My friend Aston of Aston Specialties really understands the heart of Singaporeans. Singaporeans are Kiasu (afraid to lose ...

Sounds great- too bad it's in Tampines Aji Ichi...

ieatishootipost.sg 29 Nov '13, 2am

My friend Aston of Aston Specialties really understands the heart of Singaporeans. Singaporeans are Kiasu (afraid to lose ...

Hey @PeachesandDonut we should try this (via @i...

ieatishootipost.sg 29 Nov '13, 2am

My friend Aston of Aston Specialties really understands the heart of Singaporeans. Singaporeans are Kiasu (afraid to lose ...

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