28 Mar '14, 8am

Huge abroad, Greek yoghurt almost unknown in Greece

Huge abroad, Greek yoghurt almost unknown in Greece

ATHENS - It's a global health fad with millions of fans in Europe and the United States, and yet in Greece, many people have never heard of "Greek yoghurt". Equally surprising in an age when billions are spent on marketing, the term is basically a quirk of fate. "What is known abroad as 'Greek yoghurt' is called 'straggisto' (strained yoghurt) in Greece," explained Prokopis Ploumbis, a cheesemaker in the rural outskirts of Athens. "The secret lies in the milk," he adds. Creamy, rich in protein and low in fat, strained yoghurt made from cow's milk is increasingly prized by health-conscious consumers, and it has benefited from the growing popularity of the Mediterranean diet in the Western world. And yet, in terms of marketing, neither the Greek state nor any Greek company had sought to stamp a patent on the product, unlike feta cheese which is now a protected EU term. No co...

Full article: http://www.soshiok.com/content/huge-abroad-greek-yoghurt-...

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