25 May '14, 11am

[POST]: Converting Malls In Singapore & Paris From Disconnected Entities To Social Hubs

[POST]: Converting Malls In Singapore & Paris From Disconnected Entities To Social Hubs

And guess what, malls could do a lot to connect to their social audiences. One may think that CapitaMall here or Unibail in Paris are set to be B2B ventures, building malls and selling spaces to different brands. I couldn’t disagree more, as going to the mall is a global leisure experience. You go to ION Orchard or Bugis+ in Singapore, to La Défense or Les Halles in Paris, because it’s a spot where you can do many things.

Full article: http://www.aspirantsg.com/converting-malls-in-singapore-p...

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