29 Feb '12, 7am

China nationals angry with use of 'French Concession'

China nationals angry with use of 'French Concession'

A new downtown pizzeria is being investigated for causing offence by advertising its location as "in the French Concession", although the term is used by many other restaurants. The British pizza chain Marzano is said to have outraged local residents with promotion leaflets naming the area of its newly opened branch in Xuhui district as the French Concession. Law enforcement officers of the municipal market watchdog went to the restaurant at the weekend and are continuing their enquiries. Laws require that no advertisement touches on discrimination of nationality, race, religion or gender. Many people online expressed their distaste at the use of the colonial expression. "I don't regard 'the French Concession' as a graceful expression. They'd better learn about Chinese history and not hurt Chinese people's self-esteem," a micro-blogger named "DearT-Tspiritualist" commented...

Full article: http://www.soshiok.com/article/17707

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