27 Jun '12, 2am

Why burgers look different in advertisements (burgers also get photoshop and "plastic surgery" ok)

Why burgers look different in advertisements (burgers also get photoshop and "plastic surgery" ok)

A juicy beef patty with melted cheese oozing out of a sesame bun. This is the picture normally portrayed in McDonald's advertisements and posters. But what you see isn't exactly what you get as the burger you purchase at the fast-food outlet looks a bit squashed and less juicy. A reader who asked McDonald's Canada's director of marketing Hope Bagozzi why do burgers in McDonald's advertisements look different from the ones you buy in a store got her answer in a new video. Bagozzi demonstrated the preparation and photography process behind a perfectly styled cheeseburger - or in this case, it was the Quarter Pounder. Bagozzi purchased a Quarter Pounder from a local outlet and brought it to Watt Photostudios, the agency responsible for McDonald's creative merchandising for the last seven years. In the video, a Quarter Pounder is created from scratch by the agency but goes thr...

Full article: http://www.soshiok.com/multimedia/photos/1369

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