27 Jul '12, 9am

Read KF Seetoh's commentary on the In-N-Out burger promo. #usa #burger #fastfood #in-n-out

Read KF Seetoh's commentary on the In-N-Out burger promo. #usa #burger #fastfood #in-n-out

Text and image by KF Seetoh @ Makansutra In-N-Out in California Not too long ago, makan craze and fads like bubble tea, Portuguese egg tarts, roti boy coffee buns, meat floss breads, doughnuts (the craze was also to spell it as donuts), and Taiwanese fried chicken came in and out of our life. All of them are barely able to scrape the bottom of your pockets for loose change business. Now, In –N- Out Burger is in. This latest American fast food brand wants to tread where many eagles have once dared and failed – Singapore. Singaporeans have this affinity for anything “new” – new brands, products, services and even “new” drain pipe pants culture. So when the In-N-Out Burger folks wanted to test-bed the local market and lay their honey for the makan bees here at a temporary pop-up kitchen station recently, 300 burger bees showed up. In less than 10 minutes, all the burgers were...

Full article: http://www.makansutra.com/foodblog/?p=6766

Tweets

In-N-Out Burger Opens Pop Up Shop in Singapore, Sells Out of Burgers in Minutes

In-N-Out Burger Opens Pop Up Shop in Singapore,...

vagabondish.com 27 Jul '12, 5pm

Tweet Make mine animal style ©dhanlian Earlier this week, In-N-Out Burger opened a temporary, pop-up restaurant in Singapo...

In-N-Out Burger pops into Singapore for a few minutes

In-N-Out Burger pops into Singapore for a few m...

cnngo.com 24 Jul '12, 7am

Completely underestimating Singaporeans’ love for beef patties, an In-N-Out Burger pop-up restaurant reportedly sold out o...

Sold out in Singapore: In-N-Out burgers | (via @TIMENewsFeed)

Sold out in Singapore: In-N-Out burgers | (via ...

newsfeed.time.com 26 Jul '12, 2am

How’s this for fast food? In Singapore, 300 In-N-Out burgers were completely sold out in under five minutes. That’s less t...

In-N-Out Burger Coming To Singapore?

In-N-Out Burger Coming To Singapore?

lesterchan.net 23 Jul '12, 1am

Saw this picture on @lupcheong ‘s tweet ! In-N-Out Burger might be coming to Singapore! The event advertised below might b...

In-N-Out Burger's Singapore Pop-Up Sells Out In...

huffingtonpost.com 24 Jul '12, 10pm

Who knew Singaporeans had such a taste for In-N-Out Burger? A recent pop-up staged by the company sold out in an astoundin...

In-N-Out Burger's Singapore pop-up sells out in...

huffingtonpost.com 24 Jul '12, 10pm

Who knew Singaporeans had such a taste for In-N-Out Burger? A recent pop-up staged by the company sold out in an astoundin...

In-N-Out Burgers sell out in minutes

In-N-Out Burgers sell out in minutes

soshiok.com 24 Jul '12, 10am

In a promotional event at its pop-up store at Circular Road, popular American burger joint In-N-Out saw 300 burgers sell o...

In-N-Out burgers sell out in minutes #singapore #food

In-N-Out burgers sell out in minutes #singapore...

soshiok.com 24 Jul '12, 6am

SINGAPORE - In a promotional event at its pop-up store at Circular Road, popular American burger joint In-N-Out saw 300 bu...

[NEWS] In-N-Out burger pop-up now on till 3pm at Circular Road but rumor has it burgers are sold out:

[NEWS] In-N-Out burger pop-up now on till 3pm a...

is.asia-city.com 24 Jul '12, 3am

Popular American burger chain In-N-Out is launching a flash pop-up store today at the Golden Grill on Circular Road from 1...

In-N-Out's Latest Pop-Up Store Sold Out All Its Burgers In Just 5 Minutes: People around the world really love I...

In-N-Out's Latest Pop-Up Store Sold Out All Its...

businessinsider.com 25 Jul '12, 3pm

By kafka4prez on Flickr See Also Here's The Photo Of A Burger King Employee Standing In Lettuce Bins That Has Everyone Gro...

Singapore's In-N-Out Pop-Up Stand Ran Out of Burgers in Less Time Than It Takes to Eat One

Singapore's In-N-Out Pop-Up Stand Ran Out of Bu...

gawker.com 24 Jul '12, 11pm

Neetzan Zimmerman View Profile Email Facebook Twitter AIM Google Plus RSS Cult burger chain In-N-Out opened up their lates...

In-N-Out's debut in Singapore sparks long queues at Circular Road

In-N-Out's debut in Singapore sparks long queue...

straitstimes.com 24 Jul '12, 3am

American burger joint In-N-Out's debut caused a frenzy on Tuesday morning when a long queue formed at Circular Road. -- PH...

inSing writers on today's In-N-Out pop up. ..hu...

food.insing.com 24 Jul '12, 8am

What an anti-climax! We got all worked up, stood in queue, and didn’t even get a t-shirt for our efforts. If we – as women...

In-N-Out Pops Up In Singapore For The Day via @LAistFood

In-N-Out Pops Up In Singapore For The Day via @...

laist.com 25 Jul '12, 10pm

Photo by Joits via the LAist Featured Photos pool on Flickr. Big things are happening for In-N-Out Burger. First, we found...

In-N-Out Popup in Singapore Sells Out in Five Minutes

In-N-Out Popup in Singapore Sells Out in Five M...

eater.com 25 Jul '12, 3pm

. The burger chain held a one-day popup there on Tuesday — part of a series of popups they've done in cities that include ...