28 Aug '12, 10am

Come across funky icecream flavor name lik #Udder‘s Tira-Miss-U? they r probably trademarked #copyright #foodlaw

Come across funky icecream flavor name lik #Udder‘s Tira-Miss-U? they r probably trademarked #copyright #foodlaw

Teh Terik, Reverso, Hazel’s Nuts and Vanilla Beanz are ice cream names that only some could use. Local ice cream parlours Island Creamery and Udders have trademarked some of their ice cream names and that entitles them exclusive use to those names for frozen dessert, and the right to send infringers to court. “Trademark gives us the advantage of instant recognition,” explains Mr Stanley Kwok, founder on Island Creamery, on why he spent more than $2000 to register the trademark of Teh Terik for its teh terik-flavoured ice cream. “Everybody knows teh terik. ‘Milk tea’ on the other hand does not really describe the product well.” Udders, another popular ice cream company, has 12 names of its 23 flavours trademarked. The company is known to give their ice cream names a clever twist, enabling them to trademark names of even the most common flavours. Tiramisu-flavoured ice cream...

Full article: http://www.makansutra.com/foodblog/?p=7474

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