16 Feb '16, 6am

Burgers and booze: S Korea McDonald's first in Asia to sell beer

SINGAPORE - From Gangnam style to K-pop's fashion invasion - the South Koreans have done it again. This time with beer. According to media reports, a McDonald's outlet in South Korea will start selling OP Premier draft beer later this month to lure younger clientele. The outlet in Seongnam, Gyeonggi Province will be the first in Asia to sell alcohol. It will also add gourmet "Signature Burgers" to its menu. "We have concluded that it is time for a 'burmaek' (a compound of 'burger' and 'maekju' - beer in Korean), just as Korea has become the epicentre of 'chimaek' (chicken and beer) and 'pimaek' (pizza and beer) craze," a McDonald's Korea spokesman told The Korea Herald . Currently, beer is served in Germany McDonald outlets while wine is served in French ones. If the new additions take off in South Korea, there will be plans to open similar stores in Gangnam and Sinchon - ...

Full article: http://www.soshiok.com/content/burgers-and-booze-s-korea-...

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