28 Sep '12, 10am

Do you think these fad cakes taste good or are you falling for the hype? #RedVelvet #Cake #Oreo #Cheesecake

Do you think these fad cakes taste good or are you falling for the hype? #RedVelvet #Cake #Oreo #Cheesecake

Text By Stefanie Chao @ Makansutra Have you ever spent hours queuing for a food that everyone has raved about? Shelled out dollars and sampled many versions of the same item in order to find the best? If so, then you have embraced a food fad. The Oxford English dictionary defines fad as “an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object’s qualities; a craze”. As Singaporeans, we latch onto many types of fads, and the one most celebrated is, food fads! Every few months, there seems to be an ‘it’ food that we get obsessed about. However the ‘flavour of the week’ soon fades back into obscurity and we will be in search of another fancy to entertain our taste buds with. Often, fashionable foods are only riding on the coat tails of their hype. After enduring a queue, we buy into the hype, subject ourselves w...

Full article: http://www.makansutra.com/foodblog/?p=7810

Tweets

Try baking your own Red Velvet Cake with ‘more substance’ with this #recipe #redvelvet #cake

Try baking your own Red Velvet Cake with ‘more ...

makansutra.com 28 Sep '12, 10am

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