24 Jun '16, 7am

Singapore food brands eye Philippines: With the Philippines’ population of 20 times more than that of Singapo...

With the Philippines’ population of 20 times more than that of Singapore, the city state’s F&B brands are finding an attractive market in the fastest growing economy in Southeast Asia. Executives from Singapore food brands flew into Manila this week as they look to expand into the Philippines through franchising. During an exclusive business matching event “Master Franchise Meet and Match” yesterday at Le Jardin in Bonifacio Global City, Singapore-based entrepreneurs and business organisations announced their interest in looking for potential partners to penetrate the Filipino market, known for its food enthusiasm. Johnny Mayani, CEO of Wing Zone, said one of the reasons for choosing the Philippines is the big percentage of young consumers. He indicated that this market is suitable for their business, which targets the young food enthusiasts willing to customize products a...

Full article: https://insideretail.asia/2016/06/24/singapore-food-brand...

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