24 Jan '17, 1pm
#buffetmania Twelve Cupcakes Sold For S$2.5 Million Following Celebrity Couple’s Divorce https://t.co/1P4myjv0ck
Twelve Cupcakes has been sold to an Indian tea company for S$2.5 million . Following its celebrity owners’—Daniel Ong and Jamie Teo—divorce, rumours about the famed cupcakes company being sold have also been confirmed. So, was this decision made because of the divorce? THE CUPCAKE EMPIRE’S BEGINNINGS The high profile couple, Daniel Ong and Jamie Teo, were a power duo who took Singapore by storm when they first introduced Twelve Cupcakes to the market in 2011. What started out as a mere hobby of baking for Jamie Teo became a big business when the couple launched its first outlet in United Square. It was a whole new era for cupcakes in Singapore; suddenly, everyone included cupcakes in their diets (whatever they are) and the Twelve Cupcakes saw a sell-out every day. Their success was undeniable. Everyone was applauding them—not just for their then enviable marriage, but for ...