24 Aug '17, 1pm

STB and EDB jointly unveiled unified brand, Passion Made Possible, to market Singapore internationally.

Dr. Beh Swan Gin, Chairman of EDB, added, "Singapore is making the shift from being primarily an investment-driven economy to one that will be led by innovation. In particular, local and international companies are seeking to create new products, services and solutions that will have a stronger impact in Asia. It is timely to send a strong and clear signal that companies can do this successfully from Singapore and turn possibilities into reality. Singapore and Singaporeans are where we are today because we pushed the limits of what's possible, and did not allow constraints to hold us back." Singapore is Passion Made Possible In the development of the unified brand, STB and EDB had embarked on qualitative and quantitative research with close to 4,500 respondents on what Singapore stands for, reaching out to residents, industry stakeholders, and international audiences in Si...

Full article: https://www.stb.gov.sg/news-and-publications/lists/newsro...

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