25 Aug '17, 9am

Big Boi on how to make a boom

Big Boi on how to make a boom

“If you’re not getting better at it, then why are you doing it?”, Big Boi says, at one point of our call with him. Veritably, “Getting better at it” is the overarching theme of his career – from his work as one-half of Outkast , where he awe-inspiringly helped catalyse the next-level trajectory of rap itself, to his three solo records since then, Sir Lucious Left Foot: The Son of Chico Dusty (2010), Vicious Lies and Dangerous Rumours (2012) and Boomiverse , which was released in June this year, the rap legend has consistently transcended himself. In this age of thirst-driven viral hits, where fancies are more fickle than ever, Big Boi has furnished a zeitgeist-blasting masterclass on how to make immortal work which confounds the fads of the day. The 12-track, hook-suffused, purpose-charged Boomiverse is another testament to his deathless appeal. Rap is a battleground and w...

Full article: http://juice.com.sg/big-boi-on-how-to-make-a-boom/

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