10 Oct '17, 12am

Singapore Life shows live birth in launch film

Singapore Life shows live birth in launch film

Bringing a new life into the world is one of the most life-changing experiences of a parent. In that first moment when you hold your child for the very first time, you know you are responsible for your most precious legacy. That moment changes how you see your life, your world and your future – that moment changes you, and you want to protect it. It is this life-defining moment of an individual that inspired Singapore Life, the first local independent insurer in Singapore to be licensed in more than 40 years. Its launch campaign anchors on the raw emotions when a new life arrives – the love, pain, care, and elation of six pairs of real-life parents in the precise moment when their children is born in the operating ward or at home – to remind one of the innate need to celebrate life and protect the people we love. This is also the first time live birth, including home birth...

Full article: http://www.digitalmarket.asia/singapore-life-shows-live-b...

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