30 Oct '17, 7am

INTERVIEW: @jajabuofficial on why we need R&B

Something is happening in contemporary pop music. All its disparate strains and tendencies, even its most threat-free, whitewashed manifestations are co-opting elements of a phenomenon it has long relegated to a lower tier: R&B. The softer, more soulful companion to the hip-hop undercurrent that has infiltrated the pop cultural mainstream, R&B is now everywhere . And Los Angeles-based singer-songwriter and producer JAJA BU is a testament to this new dawn. His is a sound that is charged with art’s most emotionally vital ingredient, soul, and along with an electronic approach that evokes a consummately earthy feel, is a sensuous, exciting tableau of where the needle of the zeitgeist is at. That local chanteuse Linying is working with him is an indication of his undeniably universal appeal, which is heralded in his smouldering new single “Caroline” . He tells us more about it...

Full article: https://juice.com.sg/jaja-bu-need-rb/

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