09 Feb '18, 12am

Test Inaugural Marketing Innovation Programme supports three marketing campaigns

Singapore, 8 February 2018 – The Singapore Tourism Board (STB) has received a strong response to the inaugural edition of its Marketing Innovation Programme (MIP) . Launched in April 2017, a total of 44 applications were received from businesses across a wide range of industries, out of which three were chosen for support under the MIP. The MIP was launched following STB's release of its new marketing strategy in 2016[1] . It seeks to support and amplify innovative marketing campaigns that experiment with new ideas and push the boundaries of traditional marketing methods. The three campaigns by AccorHotels, Millennium Hotels and Resorts and Wildlife Reserves Singapore were selected for showing the strongest potential to enhance Singapore's destination appeal and being best able to tell a great Singapore story. AccorHotels' campaign reintroduces visitors to the Singapore ex...

Full article: https://www.stb.gov.sg/news-and-publications/lists/newsro...

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