20 Feb '18, 4am

Nike's sports hijab introduced in SEA

Nike's sports hijab introduced in SEA

With over one billion Muslims residing in the Asia-Pacific region, and Indonesia home to the world’s largest Muslim population, you’d think Southeast Asia might be the Nike Pro Hijab’s first point of sale. Nevertheless, following its global launch in December 2017, the Nike Pro Hijab is finally making its way to our waters, with ZALORA doing the honours of launching the product in Singapore, Malaysia and Indonesia this month. A point of both controversy and reverence when first announced, the Pro Hijab brings inclusiveness to the spheres of performance, athleticism and style. An item that took a year to bring to fruition, the athletic headwear pushes the notion that all women, no matter their creed, deserve to perform at their best. Consulting several Muslim athletes on the hindrances of competing in a traditional hijab, the Pro Hijab seeks to level the playing field. Cons...

Full article: https://juice.com.sg/nike-pro-hijab-arrives-southeast-asia/

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