21 Feb '18, 3am

[email protected] is a majestic figure skater in new music video for “Cold”:

.@richbrian is a majestic figure skater in new music video for “Cold”:

Timed perfectly to coincide with the PyeongChang 2018 Winter Olympics , Rich Brian unveils the music video for “Cold”, the first from his recently released debut album, AMEN . Fittingly tongue-in-cheek while unironically elegant, we see the 18-year-old rapper take on the role of a trophied figure skater, complete with feathered costume and airborne axels. Reportedly conceptualised by 88rising founder Sean88 while watching the 2018 U.S. Figure Skating Championships , the music video was undoubtedly cooked up with humour in mind. However, much like Brian’s meteoric rise, what probably started as a laughable idea has now materialised into a graceful performance worthy of viewers’ attention. AMEN , the rapper’s long-awaited first full-length, was met with critical praise upon release, reaching number 18 on the US Billboard 200 chart and topping the iTunes Hip-Hop chart. With g...

Full article: https://juice.com.sg/rich-brian-cold-music-video-figure-s...

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