26 Feb '18, 9am

COMMENTARY: Gucci distracts the whole world from culture appropriation with baby dragons

It’s nothing new for huge fashion brands to take an inspiration from different cultures and design it into a more universal fit, but there needs to be a boundary in ‘taking inspiration’, before it turns into ‘culture appropriation’. There are countless times when huge fashion houses inexcusably appropriates a certain culture, and for Gucci, this is unacceptable. Designers and brands, no matter how big or how small they are, should know that people are becoming more aware. People are braver and sensitive when it comes to the rights of their culture, so now’s the time to challenge influential brands on some of the better ways to approach culture appreciation without it becoming cultural appropriation.

Full article: https://juice.com.sg/gucci-culture-appropriation-sikh/

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