24 Jul '18, 2am

Uncover advertising paraphernalia from Singapore's early years #marketing #asia #singapore #advertising

How do advertisers hook an audience? ‘The Art of Persuasion’ looks at different advertising methods and strategies used in ads drawn from the library’s vast collection of print publications from the 1830s to 1960s. Head down to the National Library’s ‘advertising studio’ in the lobby and check out ads featuring comics and cartoons, witty copy, bold imagery and illustrations as well as early advertising attempts to appeal to local audiences.

Full article: http://www.nlb.gov.sg/exhibitions/index.php/selling-dream...

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