07 Sep '18, 3pm

Test Marketing Innovation Programme enhances support for businesses to push boundaries of marketing

​​Singapore, 06 September 2018 – The Singapore Tourism Board (STB) has launched the second edition of its Marketing Innovation Programme (MIP) and invites all Singapore-based businesses to apply. In this edition, businesses will now stand to receive a dollar-for-dollar matching award of up to $300,000 (excluding GST) to cover the marketing costs pertaining to their campaigns, including creative production of assets and collaterals, marketing-related costs for publicity events and activation, talent engagement and media buys. This is in addition to covering the distribution costs of the campaign that were supported under the inaugural edition of MIP. Launched in April 2017, MIP recognises innovative marketing campaigns with the aim of inspiring more businesses to experiment more boldly in marketing. In its debut year, MIP attracted 44 proposals from businesses across a wide...

Full article: https://www.stb.gov.sg/news-and-publications/lists/newsro...

Tweets

Innovation programme

Innovation programme

ukgbc.org 10 Sep '18, 5pm

UKGBC has the unique convening power to bring together built environment businesses, entrepreneurs, and young innovators t...

What Is Influencer Marketing?

accuracast.com 07 Sep '18, 8pm

- Social marketing - accuracast Social media users with a large number of followers are called “influencers”. The term der...

What Is Influencer Marketing? - AccuraCast

accuracast.com 07 Sep '18, 7pm

- Social marketing - accuracast Social media users with a large number of followers are called “influencers”. The term der...

The State Of Singapore Businesses Infographics ...

aspirantsg.com 10 Sep '18, 5pm

For the past 10 years, the World Bank has ranked Singapore as the easiest country to do business in. This comes as no surp...

How testing your marketing messages can impact ...

godaddy.com 05 Sep '18, 1pm

Twitter Facebook LinkedIn Google Pinterest RSS As you’ll no doubt be aware, the testing phase of a project is crucial. Whi...

Marketing Communication Officer job at Helpster...

startupjobs.asia 07 Sep '18, 4am

Helpster is revolutionizing the labour market in Southeast Asia. By using the latest mobile technology, we provide people ...

Sales & Marketing Team Leader job at Weshop Glo...

startupjobs.asia 08 Sep '18, 12am

WeShop is the premier cross-border retail import-buying facilitation brand in South East Asia, it has ambition to scale-up...

How to optimize influencer marketing

How to optimize influencer marketing

luxurydaily.com 13 Sep '18, 6am

{"ct":"MbNZVEs5uUvTJZDOqrIyul3VBhLmCi5XuaXMrUn+32X+Ve\/SIYmi\/jjwVgj7Dnc6rpCC\/6TRE7zv+cYmm2i07IenqaMxjCx6P2jUC65jDm1NuTQU...

Get started with marketing automation–learn the terms you need to know #Automation #Marketing #DigitalMarketing -

Get started with marketing automation–learn the...

searchengineland.com 08 Sep '18, 2pm

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and sca...

Innovation in focus at WEAR 2018

ecotextile.com 12 Sep '18, 2pm

Founded in 2006, Ecotextile News is the environmental magazine for the global textile and fashion industries and provides ...

Senior Marketing Executive (Singapore) job at U...

startupjobs.asia 06 Sep '18, 6am

Founded in 2016, UnaBiz is an end-to-end Internet of Things (IoT) solutions company dedicated to accelerate the adoption o...

Top 5 Advantages of Facebook Marketing for Your...

searchenginejournal.com 03 Sep '18, 5am

With more than 1.4 billion users visiting every day, Facebook is definitely the largest social media platform today. That’...

Digital Marketing job at ziptango Indonesia

startupjobs.asia 05 Sep '18, 7am

Ziptango is a fashion marketplace dedicated for fashion enthusiasts to buy and sell their authentic designer goods more se...

6 Ways Marketing Automation Platforms Can Hurt ...

verticalmeasures.com 06 Sep '18, 2pm

Here are over 2,000 different marketing automation products out on the market today. They can help you personalize messagi...