14 Jun '13, 3pm

That ‘Man of Steel’ Sure Has a Lot of Swag

That ‘Man of Steel’ Sure Has a Lot of Swag

Mattel Movie Masters: Superman (Mattel) Psyched for "Man of Steel?" Have we got some goodies for you! Couldn't care less about "Man of Steel?" Yeah, we know of some pretty cool stuff for you as well. As the new Superman flick attempts to leap large cineplexes in a single bound, so too is its killer merchandise. With swag ranging from toys and LEGO sets to holiday ornaments and books, it should come as no surprise that the Super-stuff is doing super-well. That is, super-well to the tune of more than $170 million and climbing, according to The Hollywood Reporter. And the movie is only hitting theaters this weekend. Of course, with 98 different promotional partners, such success seems almost inevitable, but that doesn't mean any details were left untouched. We caught up with Steed Sun, the Director of Design for Boys Licensed Entertainment Brands – otherwise known as the man ...

Full article: http://sg.movies.yahoo.com/blogs/movie-talk/man-steel-sur...

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TOO MUCH REALITY MAN

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