29 Dec '11, 7am

And now, the 'naked' truth about Abercombie & Fitch:

If and when our local mutation of Abercrombie & Fitch tanks, investors can thank their lucky stars that the interior is already perfectly outfitted to house a rockin’ gay club. Having spent many years living in the US, I was bemused to see this relatively wholesome American staple turn into a homoerotic opera at its new home on Orchard Road. Having legions of half-naked men at promotional events is one thing, but a giant naked statue in the store and Victorian-style 'bromance' wall frescos (lots of grappling, wrestling and homoerotic lounging) are totally over the top. People here might be surprised to know that A&F is actually a popular brand for women – in college I used to live in their jeans. I’m not sure whether the 'sausage-party' angle is to attract the pink dollar or women. If it’s the latter, they’re really not doing a good job of it. As a sensible straight female...

Full article: http://www.timeoutsingapore.com/aroundtown/feature/love-i...

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