28 May '14, 4am

#Brightening products aren't just for people with #pigmentation. They help you achieve the radiant glow #beauty

#Brightening products aren't just for people with #pigmentation. They help you achieve the radiant glow #beauty

ZA’s True White EX Essence Lotion might just be the brand’s latest all-star product. ZA’s reformulated EX Essence Lotion combines a whitening lotion, essence, and emulsion, all in one product. The product does this by suspending micro-molecules (that hold essence and emulsions) in a lotion, so you get all three benefits in one product. The suspended molecules also mean that the ingredients are only released when massaged into your skin ━ I like to think this increases its efficacy and quality. Either way, the product is made with Shiseido’s very own Whitening 4MSK, a brightening ingredient that took 13 years to create. This key ingredient is found in Shiseido’s own line of brightening products as well. Together with white lily extract, the brand claims the Essence Lotion will banish scars and even skin tones in record breaking time.

Full article: http://www.herworldplus.com/beauty/updates/5-great-bright...

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