19 Aug '14, 2am

If you are in Singapore on 26 August, check this out

If you are in Singapore on 26 August, check this out

How do you refine your business approach so that service-to-customer is top priority? With experience design, you can. Central to the people-centered discipline is research in order to understand customers' needs and behaviour, and how they engage or are satisfied with products and services. The perspectives and insights gathered will enable you to innovate the customer experience for your business. Speakers Tim Loo and Aleksandra Melnikova from experience design agency Foolproof (UK; Singapore) will impart to participants their vast experience, having consulted with corporations such as HSBC, Shell, Sony and Unilever. The duo will share the fundamentals of experience design and its methodology, and how to synthesize and integrate research findings and insights for businesses innovation, with outcomes that put customers first.

Full article: http://www.designsingapore.org/NDC/EventDetails.aspx?eID=...

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