19 Aug '14, 5am

[email protected] X @NETAPORTER nteractive Fashion Film

.@TemperleyLondon X @NETAPORTER nteractive Fashion Film

A breakthrough in the quest for new online shopping experiences – Temperley London have teamed up with Net-A-Porter to bring us the first shoppable fashion film. Starring a glamorous cast including Laura Bailey, Jacquetta Wheeler, Jade Parfitt and Padma Lakshmi, the short follows the fairytale journey that leads to the designer’s dazzling summer party, perfectly encapsulating the brand’s romantic feel. Three of the limited-edition dresses that appear in the film were created exclusively for sale on Net-A-Porter. Set in designer Alice Temperley’s Somerset home and filmed by her brother, Henry Temperley, White Magic uses motion detection to allow users to engage with the ready-to-wear and bridal designs – enabling them to share, purchase or place items in a personal store on the site, simply by clicking on the image as it plays. The film was made possible thanks to cutting-e...

Full article: http://wardrobetrendsfashion.com/temperley-london-x-net-a...

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