28 Dec '14, 5am

[email protected]_Dubuis Makes Waves In The Online World > #rogerdubuis @stephanieseymo

.@Roger_Dubuis Makes Waves In The Online World > #rogerdubuis @stephanieseymo

In an industry where companies have been slow to adapt to e-commerce and new digital channels, watchmaker Roger Dubuis is among those who are leading the pack, furthering its reach in the digital world with social networking savvy and creative movie campaigns and projects, including a recent collaboration with super model Stephanie Seymour and fashion photographer Mikael Jansson . “We have a strong digital strategy at Roger Dubuis,” says marketing director Dorothee Henrio . “The brand is very much about tradition, but also of creativity. We are young but very dynamic, which means we have a bigger avenue of communication. We can dare to do things that more traditional brands could not even attempt.” Henrio is referring to elaborate, well-produced mini movies that the company has been creating for a few years now to launch its collections. For 2014, the highlight was the Hom...

Full article: http://wardrobetrendsfashion.com/roger-dubuis-makes-waves...

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