16 Feb '15, 11am

Do you REALLY need an applicator for your #eye #cream? Here's what we think.

Do you REALLY need an applicator for your #eye #cream? Here's what we think.

Every beauty junkie should be familiar with eye cream applicators – those roller balls sometimes attached to the ends of tubes of eye creams that are meant to quickly cool the skin, improve circulation and reduce puffiness around the eyes. Image: Lee Yeon Hee for SK-II SK-II’s new magnetic wand however, claims to do more. Used exclusively with the brand’s Stempower Eye Cream, it’s said to deliver the key ingredient of niacinamide deeper into the skin, firming the eyes and reducing wrinkles by 23 per cent in just 10 days of usage. Here’s the science, explained. Remember that like poles repel and opposite poles attract? Think of the magnets in the wand and niacinamide as both North poles. So when you apply the eye cream with the wand, it repels the ingredient and therefore “pushes” it into the deeper layers of the skin. Watch this video from the brand for a better visual of ...

Full article: http://www.herworldplus.com/beauty/updates/how-use-sk-ii-...

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