25 Jun '15, 1am

Marimekko Opens Its First Stand-Alone Store In Singapore #LuxuryNews

Marimekko Opens Its First Stand-Alone Store In Singapore #LuxuryNews

The story of how Marimekko ‘s iconic red poppy print came into being has become something of a legend in itself, a tale of fashion folklore told and retold among the Finnish brand’s devotees. Founder Armi Ratia apparently banned floral prints because she believed nothing man-made could rival the beauty of flowers in nature. One of its designers, Maija Isola , however, defiantly designed the Unikko poppy pattern in 1964, and thus created the brand’s most famous print and unofficial logo of sorts. Founded in 1951, the Finnish brand continues to march to the beat of its own design drum, staying true to a bright, bold aesthetic that aims to make its customers happy rather than become the next trendy fashion brand. Marimekko president Tiina Alahuhta-Kasko says as much, in an interview with Urban at the brand’s headquarters in the Herttoniemi district of Helsinki. The brand’s fl...

Full article: http://wardrobetrendsfashion.com/marimekko-opens-its-firs...

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