31 Aug '15, 2am

Get free #food when you shop for #fashion items at #JurongPoint?

Get free #food when you shop for #fashion items at #JurongPoint?

Every shopper who spends at least $80 at any of the 130 fashion stores at Jurong Point gets a free grocery item - in a campaign that will run until Sept 27. The campaign, a tie-up with food manufacturer Lam Soon, started two weeks ago and is expected to cost the mall management $300,000. Image: Mark Cheong Walk into any fashion store at Jurong Point Shopping Centre and you may be given some cooking oil with your purchase. The suburban mall is fighting back against competition such as new Jurong malls Jem and Westgate; online retailing; as well as what its management calls "headwinds in the retail industry". It has rolled out a slew of measures in recent months, although the jury is still out on them. Every shopper who spends at least $80 at any of the 130 fashion stores at the six-storey mall gets a free grocery item - in a campaign that will run until Sept 27. The campaig...

Full article: http://www.herworldplus.com/shopping/updates/would-you-so...

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