17 Sep '15, 4am

#LuxuryNews: Ralph Lauren Launches Polotech Smartshirt & Adaptive Workout App @WTFSG

#LuxuryNews: Ralph Lauren Launches Polotech Smartshirt & Adaptive Workout App @WTFSG

Ralph Lauren ’s innovative PoloTech smartshirt, a seamless blend of sleek, modern style with real-time biometric technology, makes its retail debut on August 27. Ralph Lauren continues to lead the fashion industry in wearable technology with the launch of this groundbreaking fitness shirt and the simultaneous introduction of a game-changing, adaptive workout app that uses detailed data to tailor individualized training for maximum results. The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo product, PoloTech intersects the forefronts of performance technology and lifestyle fashion. The smartshirt incorporates its sensory receivers with a dynamic fitness application into a fashion-forward design emblematic of Polo Sport. Silver fibers woven directly into the fabric to give the most accu...

Full article: http://wardrobetrendsfashion.com/ralph-lauren-launches-po...

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