06 Oct '15, 1pm

How are businesses applying design to solve complex commercial problems? Join us next Thu to learn more

How are businesses applying design to solve complex commercial problems? Join us next Thu to learn more

Design, by conventional understanding, is the “surface layer” between a product and its users. There is, however, a growing realization that the tools and methods used by designers can be applied to complex problems in the commercial world. This new understanding of design has triggered a surge of interest in how management teams from leading global brands think about design; and how design can be embedded in the culture and practices of their workplace. Through examples and case studies, the consultants from experience design agency Foolproof will present how businesses are adopting a design approach to solve their challenges, whether they’re small and tactical or large and strategic.

Full article: http://www.designsingapore.org/NDC/EventDetails.aspx?eID=...

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