29 Feb '16, 1pm

Watch DDB Singapore's emotional & cinematic film for @MOEsg inspiring the next generation of teachers

Watch DDB Singapore's emotional & cinematic film for @MOEsg inspiring the next generation of teachers

The Singapore Ministry of Education launches emotional & cinematic film to kick off new campaign Following a pitch last year, the Ministry Of Education has appointed DDB Group as its agency of record for the next three years and has just launched an integrated media campaign with the agency as part of its new recruitment campaign to encourage teaching as a career. The campaign, 'It all begins with a teacher,' kicks off with a 3-minute online and TV film that tells the story of a student and his teachers bravely challenging our social norms of success and failure. Produced by Freeflow Productions, the cinematic tribute, which was only released two days ago, has already struck a chord with teachers, teachers-to-be and the grateful students in all of us, with the film inspiring hundreds of moving tributes to teachers on Facebook. According to Rowena Bhagchandani, Managing Dir...

Full article: http://lbbonline.com/news/ddb-singapore-asks-why-to-inspi...

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