31 Mar '16, 8am

Like The Avengers of the sneaker world, Keds assembles a star-studded team to celebrate 100 years of shoes for...

Like The Avengers of the sneaker world, Keds assembles a star-studded team to celebrate 100 years of shoes for...

Keds isn’t holding back in commemorating its centennial year, and for good reason. A century on since the iconic footwear brand let loose upon the world its signature canvas-topped rubber-soled shoe, aptly titled ‘Champion’, Keds has dedicated itself to the woman’s cause – providing accessible, fashionable footwear for the strong, capable, and empowered lady. It is no small feat or achievement to be sure, which is why its centennial milestone, the new Keds Collective , a curated group of celebrated industry leaders who embody the brand’s commitment in testifying to the strength of women and their boundless creativity and self-expression, boasts a large and incredible cast of stunning personalities. These notable tastemakers include Allison Williams , from HBO’s Girls , who joins the Collective as its creative director; multi-hyphenate pop and R&B chanteuse Ciara , who will...

Full article: http://juice.com.sg/fashion/keds-enters-centennial-year-w...

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15 years ago, it all started.

nicekicks.com 31 Mar '16, 5pm

On Friday, March 31, 2001 the journey began. It was on this day, fifteen years ago, that I worked my first shift at my ver...