21 Apr '16, 2am

Design Thinking + Business Workshop: From “eew!” to “ooh!”, designing food experiences to remember. Sign up here: https://t.co/E2UEhzQPts

Know your consumers. Tantalize their taste buds. Give them an eating experience they cannot forget. Owners and producers in the food and beverage (F&B) sector: Design a deliciously desirable innovative food concept. Achieve that with design thinking. With demographic changes, consumer preferences, habits and behaviour will follow suit. F&B owners and manufacturers are presented with challenges to adapt and innovate their business. At the four-day workshop, the facilitators will help you develop a strategy for design that you can apply immediately to your business. Participants will be guided through the process of design thinking and innovation. The programme, using an authentic project unique to each team, entails user empathy, rapid prototyping and testing with users. Ultimately, participants will learn to design an original product or service that consumers do not know ...

Full article: http://www.designsingapore.org/who_we_are/WhatsOn/EventDe...

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