20 Jun '16, 3am

@OngShunmugam to open their first ever flagship store in #Singapore's #HollandV!

@OngShunmugam to open their first ever flagship store in #Singapore's #HollandV!

Ong Shunmugam, which is known for its contemporary interpretations of the cheongsam, will open its first Singapore flagship store next month. A photo posted by Ong Shunmugam (@ongshunmugam) on Feb 7, 2016 at 6:44pm PST The single-storey, 1,300 sq ft unit at Chip Bee Gardens will house the label's office, atelier and retail space. Apart from enjoying bespoke services, customers can also shop for the label's ready-to-wear line at the store. Ms Priscilla Shunmugam, the label's founder and designer, says: "No matter the digital economy, a physical retail store is still the most powerful manifestation of a brand's story, products and experience." The five-year-old label's atelier was at Hong Leong Building in Raffles Place for four years. Prices for the ready-to-wear Cruise 2016 collection start at $399 for a polyester-spandex top with silk crepe lining to $999 for a navy wrapp...

Full article: http://www.herworldplus.com/fashion/ong-shunmugam-open-fi...

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