09 Sep '16, 9am

.@bigsyncmusic Singapore's Angel Lee helps students find sonic inspiration at @sgSMU

.@bigsyncmusic Singapore's Angel Lee helps students find sonic inspiration at @sgSMU

Country Manager of Big Sync's Singapore office Angel Lee talks music in advertising at the Lee Kong Chian School of Business Angel Lee, Country Manager of Big Sync Music’s Singapore office, was this week delighted to be be a guest lecturer at the Lee Kong Chian School of Business at Singapore Management University . On Tuesday September 6, Lee met a group of students who are currently studying ‘The Communication and Digital Media Industries’ - a course that introduces students to the business models and strategies of game-changing communication and digital media firms. Speaking about her experience meeting the students, Lee said: “As sonic branding is still relatively new across Asia, the students were all really surprised at how much thought goes into crafting a music strategy for brands! From licensing to creating mnemonics, students were intrigued about the process and ...

Full article: https://lbbonline.com/news/singapore-students-find-sonic-...

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