21 Nov '16, 11am

SECB celebrates 10th anniversary of its Conference Ambassador Programme (CAP).

​​Singapore, 21 November 2016 – The Singapore Exhibition and Convention Bureau (SECB) is celebrating 10 years since the inception of its Conference Ambassador Programme, an initiative that recognises notable professionals and thought leaders who champion Singapore as a business events destination. Launched in 2006, the Conference Ambassador Programme (CAP) recognises the top minds of different fields, and enhances their competencies in bidding for business meetings and international congresses. These industry advocates have been instrumental in securing marquee events for Singapore – in the last three years alone, they have won bids to host 17 world congresses and international association conventions which are slated to bring in almost 50,000 visitors and over S$120 million in tourism receipts. "It is the steadfast dedication and efforts of these local champions that have...

Full article: https://www.stb.gov.sg/news-and-publications/lists/newsro...

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