28 Jun '17, 8am

Watch Kendrick Lamar’s violent new music video, “ELEMENT.” https://t.co/KMLqeytS4T

Watch Kendrick Lamar’s violent new music video, “ELEMENT.” https://t.co/KMLqeytS4T

The lovechild of his very own collective The Little Homies (featuring his label boss, Top Dawg Entertainment President, Dave Free , as partner) and Berlin director Jonas Lindstroem , Kendrick Lamar ’s freshly released “ELEMENT.” music video finds him in his element – that is, in his hood, in his community, with and in himself. It’s the third visual accompaniment to his critically celebrated fourth studio album DAMN. , and feels a lot less frenzied than the visual storm formulating “HUMBLE.” , while also being a lot less dramatically choreographed than “DNA.” . “New Kung Fu Kenny / Ain’t nobody prayin’ for me.” Kendrick opens with this, immediately reinstating his moniker – which, by the way, references martial arts’ seminal role in the origins of hip-hop, and thus reminds of its importance as an influence to the subculture – and surfacing religious imagery, which then get ...

Full article: http://juice.com.sg/watch-kendrick-lamars-violent-new-mus...

Tweets

This might be Kendrick's greatest video ever.

This might be Kendrick's greatest video ever.

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releases music videos, they just all seemingly come across like works of art as seen on “DNA. ” and “HUMBLE. ” Today, K-Do...

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[email protected] throws down in bloody video for...

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