14 Aug '17, 12am

How Singapore Malls Rethought the #Retail Experience

After years buying clothes online, Singapore civil servant Olivia Chin brought internet shopping closer to home – she furnished her flat almost entirely from Taobao, China’s biggest e-commerce platform. She bought a coffee table, dining table, sofa, television console, bar stools and lights. Instead of paying S$2,000 (HK$11,460) for a dining table in Singapore, the 25-year-old found it for S$500 online. Shipping charges from China to Singapore were S$2.99. “I also bought bar stools at S$10 each on the site, while shops here were selling them at about S$100,” she said. “I was concerned about the quality at the start, but that was mitigated by the low prices. More and more Singaporeans are shopping like her – with clicks of a mouse rather than heels. For a country that once called itself the Shopper’s Paradise, e-commerce is turning life for brick and mortar shops into a slo...

Full article: http://www.scmp.com/week-asia/business/article/2106477/tr...

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