11 Sep '17, 1pm

via @MultiNews

via @MultiNews

The number of broadcast-only TV homes has increased 41%, to 15.8 million, in the last five years, according to a Nielsen study commissioned by ION Media, a significant holder of full-power UHF broadcast spectrum. ION Media says that’s a big positive for its business, as upcoming acquisitions aim to expand its national footprint to 63 stations, and in all 20 of the largest markets in the U.S. RELATED: ION Media Quietly Grows A Louder National Voice The study also found that broadcast-only homes have a higher percentage of young viewers (median age 34.5) than total TV homes (39.6), and that 39% of broadcast-only homes have children there, compared to 34% of total TV households. The Nielsen-commissioned study also found that multicultural programming is becoming increasingly important in broadcast-only homes, which represent a higher composition of Hispanic, African-American ...

Full article: http://www.multichannel.com/news/content/broadcast-only-h...

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