13 Sep '17, 6am

Eye of the Tiger: Singapore beer brand plans to unleash Asian creativity

“When I started on Tiger the brand strategy was very western focused. For years, Asian brands had been seeking western validation, but the tide has turned. Asian consumers increasingly value brands that are authentic and true to their roots and the west is looking to Asia for inspiration now. Look at fashion designers like Alexander Wang and the impact Asian chefs are having on global food culture; Asia is not the factory of the world anymore but a hotbed for innovation, creativity and design. As Asia’s premium beer with global reach, we have a role to play in that.”

Full article: http://www.thedrum.com/news/2017/09/13/eye-the-tiger-sing...

Tweets

Singapore's political succession plans in disarray

edition.cnn.com 13 Sep '17, 7am

He served in the Singapore Armed Forces for almost 24 years before turning to politics in 2011, with roles in a number of ...

Why is Fusion Asian Food So Popular?

Why is Fusion Asian Food So Popular?

eatzcatering.com 15 Sep '17, 1am

Another generation is discovering a love for mouthwatering Asian fusion food ! Perhaps it’s the freshness of the ingredien...

A Call For Brand Support:

irunfar.com 16 Sep '17, 12am

This spring, I did away with remnant ads for a couple months in hopes of further highlighting iRunFar’s brand supporters (...

Rethinking Southeast Asian Economic Diplomacy

Rethinking Southeast Asian Economic Diplomacy

dinmerican.wordpress.com 17 Sep '17, 7pm

Rethinking Southeast Asian Economic Diplomacy by Henry Wai-chung Yeung, NUS http://www.eastasiaforum.org In today’s global...

Here's an Asian restaurant on Duxton Road your grandma will approve of.

Here's an Asian restaurant on Duxton Road your ...

sg.asia-city.com 19 Sep '17, 1am

An acronym for "Asia, Roots, Distinct, Singular", ARDS is all about going back to the roots, and refining Asian culinary e...

Two Cyclones Stir Up Asian Waters

earthobservatory.nasa.gov 13 Sep '17, 6pm

In early September 2017, three hurricanes churned in the Atlantic Basin. A week later, the Northwest Pacific Basin was dea...