05 Oct '17, 10am

World's most expensive rice to launch in Singapore next month

SINGAPORE: The priciest rice in the world will soon be available to Singapore consumers. Listed in last year's Guinness World Records as the world's most expensive rice, the Kinmemai Premium blend goes for US$109 (S$149) per kilogram. The product canbe ordered online from website www.kinmemai.com at S$155 for a box of six 140g sachets from Nov 1. Singapore is one of the first countries outside Japan where the rice will be available. So is it worth its eye-watering price tag? The company said the new blend is more flavourful, sweeter and more nutritious than other brands of rice. Kinmemai Premium consists of five varieties of award-winning grains from Japan's Gunma, Gifu, Kumamoto, Nagano and Niigata prefectures. Before packaging, the rice grains are matured for six months to enhance its texture and flavour. Advertisement Advertisement The company's special rice buffing tec...

Full article: http://www.channelnewsasia.com/news/singapore/world-s-mos...

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