09 Oct '17, 3am

Dove apologises for 'offensive' advertising campaign

NEW YORK: Personal care brand Dove has apologised after a marketing campaign that showed a black woman peeling off her T-shirt to reveal a white woman. The Unilever-owned company said on Sunday (Oct 8) that it "missed the mark in representing women of colour thoughtfully". An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused. — Dove (@Dove) October 7, 2017 The Facebook advertisement - which has now been removed - also shows the white woman undressing to reveal an Asian woman. have you even seen the full ad? pic.twitter.com/Ah6aY8nunE — ζんムㄎ乇 ア (@ChaseHenryP) October 8, 2017 The apology came amid a flurry of reactions on social media, with many people accusing the brand of whitewashing. Let's be clear, Dove knew exactly what they were doing with their racist ad. Soap companies used to do ...

Full article: http://www.channelnewsasia.com/news/lifestyle/dove-apolog...

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