09 Oct '17, 6am

Dove ad turns black woman white: Other advertising campaign gaffes

Dove ad turns black woman white: Other advertising campaign gaffes

This article was first published on April 6, 2017, and updated on Oct 9, 2017 Personal care brand Dove was widely criticised and forced to issue an apology after running an advertisement on Saturday (Oct 7) that showed a black woman turning herself white. The ad consisted of a static compilation of four photos in which a dark-skinned woman - pictured in a bathroom with a bottle of Dove body wash - reaches down and lifts up her shirt to reveal a smiling white woman. Offended Dove users erupted on social media, and the company quickly apologised on its online platforms. "An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully," it said. "We deeply regret the offense it caused." This is not the first time Dove has slipped up in its advertising efforts. Here are some other instances of companies having their ads backfire on them. 1....

Full article: http://www.straitstimes.com/world/dove-ad-turns-black-wom...

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