11 Oct '17, 1pm

A Singapore lab is growing synthetic diamonds and marketing them to millennials

They are real diamonds. That's what the industry behind diamonds made inside a scientific laboratory wants you to believe. "All the composition is exactly the same. It is a real diamond. What we've done is we've just taken what's happened in nature and just put it in a lab," said Kelly Good, the director of marketing for Pure Grown Diamonds. Currently, the lab-grown diamond industry is small, but it is growing fast. And the $14 billion (B) dollar global rough diamond market, according to Morgan Stanley, is taking notice. Lab-grown diamonds are just what they sound like. They are diamonds that are grown inside a laboratory using pure carbon in a process that simulates what happens in nature but just speeds up the process by a few thousand years. Inside a laboratory in Singapore, workers inspect and select a diamond seed. Then dozens of seeds are placed inside the chamber of...

Full article: http://uk.businessinsider.com/synthetic-diamonds-can-cost...

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